Canggu

The scope of work included market assessment and feasibility, competitor analysis, and retail feasibility and planning, alongside the development of a clear strategic vision and brand narrative. This was supported by schematic design input, restaurant and bar concept creation, and guest journey modelling to ensure concepts were translated into cohesive experiences. The engagement also covered HMA review and negotiation, as well as ongoing asset management, aligning commercial outcomes with long-term brand objectives.

Balangan

The scope of work included market assessment and feasibility, schematic design input, and master planning and zoning, alongside the creation of overarching concepts and resort activations. This was supported by guest journey modelling and the development of audience personas to ensure experiences were thoughtfully tailored. The engagement also delivered a functional design brief and comprehensive master planning to guide cohesive and commercially viable outcomes.

Seminyak

The scope of work encompassed market assessment and feasibility, competitor analysis, and retail feasibility and planning, alongside the development of a strategic vision and brand narrative. This was complemented by schematic design input, restaurant and bar concept creation, and guest journey modelling to ensure a cohesive and considered guest experience. The engagement also included HMA review and negotiation, as well as ongoing asset management to support long-term commercial and brand outcomes.

Melbourne

The scope of work encompassed market analysis and feasibility to assess positioning, demand, and commercial viability within the Melbourne hospitality landscape. This was supported by trend forecasting to ensure the concept aligned with emerging consumer behaviours and market opportunities.

The engagement also included schematic design input, brand narrative development, and guest experience design to establish a cohesive identity and clearly defined customer journey. This was complemented by the creation of a tailored F&B strategy and detailed financial modelling to support operational planning, revenue optimisation, and long-term commercial sustainability.

Circular Quay

The scope of work included market assessment and feasibility, competitor analysis and a review of the state of play within Sydney’s hospitality scene, and the development of audience personas. This was followed by the delivery of a functional design brief and master planning, alongside strategic recommendations for the conceptual direction of restaurants and bars, including the all-day venue, signature restaurant, the positioning of Peacock Alley, and the rooftop venue. A secondary market assessment was also undertaken for the retail offering and rooftop pool bar venue to support informed and commercially grounded decision-making.

South Yarra

The work encompassed concept creation, schematic design input, and master planning and zoning, alongside the development of a strategic vision and brand narrative. This included guest journey modelling, the creation of audience personas, and the preparation of a functional design brief and master planning documentation. Additionally, the engagement delivered brand identity and naming, the assignment and briefing of interior designers, F&B strategy, financial modelling, and direction for tableware and staff uniforms, ensuring a cohesive and fully integrated brand and operational framework.

Yarra Valley

The engagement involved concept creation, the development of a brand narrative, and guest journey modelling, supported by the creation of audience personas. It included the preparation of a functional design brief and master planning, alongside the establishment of a strategic vision. The work also encompassed assigning and briefing interior design direction, defining property strategy and programming, and providing guidance on tableware, staff uniforms, and OS&E intent, as well as undertaking financial modelling to ensure a cohesive and commercially informed outcome.

Sydney

The engagement involved a comprehensive review of hospitality systems across TMS, POS, accounting, HR, payroll, and procurement, alongside the discovery of new systems and platforms. This was complemented by the development of IT flow grids and integration mapping, as well as client stakeholder engagements, discussions, and negotiations. The work concluded with implementation support to ensure systems were effectively integrated and operational.

Darwin

The work included market assessment and feasibility, the preparation of a functional design brief, and master planning. It also involved providing strategic recommendations for the conceptual direction of restaurants and bars, including the all-day venue, signature restaurant, and pool bar, as well as the creation of restaurant and bar concepts. Additionally, a secondary market assessment was conducted to support the development of conference and events facilities.

St Kilda

The project began with a thorough market analysis and the development of a strategic vision, which informed subsequent design work. This included schematic design for facilities, concept creation, and the articulation of a cohesive brand narrative. The engagement also delivered detailed designs for kitchens, bars, and service areas, ensuring both operational efficiency and a strong guest experience.

Sydney

The project focused on the development of F&B concept design and the overall guest experience, ensuring a cohesive and engaging approach. This work culminated in the preparation and submission of a comprehensive tender.

Hayman Island

The engagement was structured to translate strategic intent into tangible design and operational outcomes. It encompassed schematic design input, concept creation, and the development of a brand narrative, alongside guest journey modelling and audience persona development. The work included preparing a functional design brief and master planning, establishing a strategic vision, and delivering brand identity and naming. It also involved assigning and briefing interior designers, defining F&B strategy, providing direction for tableware and staff uniforms, and managing OS&E procurement to ensure a fully integrated and operationally ready outcome.

Okinawa

The project was approached with a focus on aligning market insights with operational and design strategy. It included market assessment and feasibility, competitor analysis, and a review of the state of play across the location and the broader region. The work also encompassed the preparation of a functional design brief and master planning, detailed kitchen, bar, and service design, placemaking, and cross-property wayfinding. Concept development and curation were undertaken alongside operational strategy and the creation of supporting tools to ensure both a compelling guest experience and efficient management.

Maldives

The engagement began by establishing a clear strategic vision, which guided all subsequent design and conceptual work. This included schematic design input, the creation of concepts, and the development of a cohesive brand narrative. Additionally, guest journey modelling was undertaken to ensure that the experiences were carefully tailored and aligned with the overarching strategy.